Advertising for Iowa City, Coralville, North Liberty & Tiffin

Get your message into ~5,000 local homes.

You split the costs with other local businesses. We design your advertisement, handle the printing & the postage while keeping you updated every step of the way. There are no competing businesses on the postcard with you. It's big and glossy - so it gets noticed, homeowners tend to keep it for the offers, and it is all cheap enough that a few new customers should cover the cost.

Why direct mail isn't dead

It's real — they touch it, look at it, flip it over and carry it inside. They leave it on the counter or put it on the fridge. Your ad keeps working long after it arrives.

Better response rates

Direct mail averages about a 4.4% response rate. Email sits near 1% and Facebook sits around 0.5–1.5%.

This big card gets noticed

An oversized card like this is the biggest thing in the mailbox. It gets more attention than standard mailers. A 9×12 is the piece people pull out of the stack.

No skip button

There is no algorithm, no ad blocker, no skip button, or accidentally scrolling or swiping past it. The postcard is in the mailbox and 98% of Americans check their mailbox daily.

Still there when they need you

Your offer is still there, and ready, when the need shows up. The ad that they clicked-away is gone forever.

Digital backup

We maintain a digital version of each postcard on our website. Even if they misplaced their postcard, they can find you again online.

Zero effort for you

You buy the spot and we take care of your ad, we coordinate with the printer and the postal service.

It sits around

Stuck to the fridge, floating around the dining table and counters for around 17 days.

Hands keep finding it

Average mail piece is touched or moved around four or more times — getting moved between the dining table and counters. Each time is a reminder about you and another look at your offer.

Printing and postage is shared

$597 gets you printing, postage, and into ~5,000 homes in your area. Just one stamp costs 82 cents today — that’s $4,100 in postage alone. Doing this by yourself would cost thousands instead of only hundreds.

This is all about community

The other local businesses on the card are never competitors. They're your partners, your neighbors. Working together we reduce the cost of advertising and get a chance to learn about and support each other.

Advertisement Pricing

Below are the various sizes of ad space that you can purchase to get your message into ~5,000 local homes.

Regular

$597

~12¢ per home
1 ad square
3.85″ × 2.82″
~$55 per sq in

Double

$997

~20¢ per home
2 regular ad squares
3.85″ × 5.75″
~$45 per sq in

Triple

$1,297

~26¢ per home
3 regular ad squares
3.85″ × 8.59″
~$39 per sq in

Full row

$1,597

~32¢ per home
4 regular ad squares
3.85″ × 11.64″
~$36 per sq in

Full Side

$2,797

~56¢ per home
8 regular ad squares
8.6″ × 11.64″
~$28 per sq in

Premium

$100 more than the ad spot you pick. Your ad is placed on the top row of the 'front' side, which is commonly the side facing the person pulling the postcard out of the mailbox.

Regular and Double spot examples. Premium row is not normally highlighted yellow like this.

Triple and Full Row spot examples with 1 Regular spot.

Full Side spot example.

The typical process

Request

Use the form. Share your business name, the main category you care most about, and which towns you’re interested in.

Confirm

We check that nobody in your category is already on that card.

Pay to lock

Once the category is confirmed open, pay immediately if you want it held.

Approve the ad

You send your ad or we build one for you. You approve it before it mails.